I attended today’s Saturday training call at noon Eastern with Janet and Don Legere, Steve Gaghagen, and Karen Pore. The topic of the call was using press release marketing to generative massive amounts of traffic to your website. Karen Pore is a work at home mom and experienced entrepreneur who has been using press releases with great results. She also presented this training at Second Income Coach.
Why Use Press Release Marketing?
This method is very friendly to Internet marketing newbies. When you submit a press release to 3-5 sites, you can get your press release indexed in the search engines in 24-48 hours. This can bring you traffic quickly if you’ve setup your press release correctly. And you don’t have to pay. Some sites will ask you to pay for faster submission, but you don’t need to pay. Just go with free submission.
Choose a Topic For Your Press Release
A press release is like a testimonial and does not have to be long. Some sample topics include:
- your partnership with a system
- contests or updates regarding your system
- a new product launch from your primary business
Choose a Headline and Keyword Phrase For Your Press Release
These are very important to the success of your press release. Your headline should catch the attention of the reader and make them want to read further. Your keyword phrase is a phrase you want people to type in search engines to find your press release. Your keyword phrase should appear in your headline, your summary, and 3-5 times in your body (5 times may be too wordy).
More Information on Researching Keyword Phrases
There is some excellent training from Prospect Geyser, a free organic lead generation system. Inside there is training on keyword phrases from Steve Gaghagen. Check it out for more details on finding keyword phrases to use for press release marketing.
Derick Yung
